Enterprise software generally refers to B2B software companies. Even if a company starts off targeting small businesses, they often aim to move upmarket to serve larger enterprises.
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A strong customer base is important for startups as it provides validation that there is a demand for the product or service being offered. By analyzing potential customers and their needs, a startup can refine its offering to cater to the specific requirements of its target market. This process involves understanding the preferences, pain points, and demographics of potential customers. Startups can use various methods to gather this information, such as interviews, surveys, and focus groups.
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These metrics allow the firm to evaluate whether they have a healthy number of prospective deals and if those deals are progressing at an optimal pace.
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